Who and what are the credentials of the management of the company?
Website does not show any animal health, nutrition, or food technology experts at the head of the company.
They do list business and “Madison Avenue” leaders.

Who and what are the credentials of the health experts they refer to on their website?
Website refers to an MD but there is no indication of his expertise in animal health or food technology. A reference to donations to his private organization, apparently as an inducement for people to believe impartiality, could be misleading. http://www.wysong.net/dontbefooled/ploy.shtml.

Do they manufacture their own foods?
They do not state the following on their website, but an article in the Denver Business Journal , April 20, 2007, states: “Pet Promise also had the benefit of a deep-pocketed parent company, the powerhouse Nestle Purina Pet Care Co…Pet Promise is made at Purina’s manufacturing plant…in Denver…’they own the Pet Promise brand’ Carter said of Purina.”

How long have they been in business?
Purina is a very old brand, their Pet Promise is relatively recent.

No byproducts.
The ingredient labels do list brewer’s rice, brewer’s yeast, and egg product which are by-products.

No rendered meats.
Their products are extruded and retorted which renders not only the meats but all the ingredients.

No digest.
They do not state what is wrong with digest.

No mill run.
They do not state what is wrong with mill run. It is a food fraction, but then they have soy flour that is also a food fraction.

Patented flavor process.
There is no description of what that is. “Natural flavor” is listed but that could be MSG or any number of questionable ingredients.

Vegetable oil.
Vegetable oils are high in the pro-inflammatory omega-6 fatty acids that are already in excess in pet diets.

They say they support family farms and know the farm of origin of all their meats.
Identification of these farms could not be found. Further explanation of where these meats are slaughtered and prepared for delivery to their pet food plants would be helpful. Most slaughter and processing plants cannot separate out each farm’s meats.

No downer cattle.
Wouldn’t using an animal that has died or is dying be more humane than using those that are alive? In the wild, carnivores specifically select “downer” animals as food.

No recycled meats and poultry.
There is no explanation of what that means, or if there are any pet foods that even use such ingredients.

Sensitivity to animal welfare.
Purina (dba Pet Promise) has funded and participated in caged animal research for decades.

Meat is the #1 ingredient.
But that does not mean there is more meat than in foods that do not list meat as #1. For example, if the ingredient list reads: meat, grain, grain, grain, grain, meat could be only about one fifth of the product. Whereas in a food listing grain, grain, meat, meat could be one third.

Pure and beyond natural.
Nature is the ultimate, there is no going beyond it. Also, heat processing foods – as they do – renders them and makes them unnatural in the pure sense of the word.

Life stage designed.
Animals in nature do not eat foods according to life stage.

100 % complete.
This would lead people to believe that this food is all that should be fed. That is both illogical and dangerous. See: The Myth of 100% Complete Processed Pet Foods.