Since Wysong introduced natural feeding principles some 30 years ago, there have been dozens of "natural" products that have come on the market ‘borrowing’ this or that Wysong pet food feature and making bold claims about being "first," "natural," "healthy," and the like. Even the mega-companies have slowly adopted Wysong features (whole grains, probiotics, natural antioxidants, fresh meats, nutraceuticals, omega-3's, and the like). But they have missed the point.
Wave after wave of new pet products hit the shelves with all sorts of arguably misleading claims such as: human grade, no by products, no corn, no wheat, no grains, no soy, no meals, no digests, no euthanized pets (the lengths marketers will go!), no downer cattle, no 4-D…and on the list could go.
But they have all missed the point too.
Virtually every single selling point of every commercially processed pet foods serves only to misinform, and scare people into purchases. The trick seems to be to repeat a myth often enough until nescience is believed as fact, then create a product to profit from the myth.
If health is the objective, the only way to achieve that is by feeding a pet food and whole, fresh foods that match the genetic expectation of the animal (please see the Wysong Optimal Health Program™). Not a single heat-processed food on the market – regardless of wild claims about what it does or does not have – is the food an animal is genetically designed for.
In fact, the most dangerous threat to animal (and human) health today is the exclusive feeding of heat-processed foods. This fact is ignored by every single producer of these products. Here is a partial list of the toxins all such foods contain – regardless of whether they are "organic," "human grade," don’t contain soy or corn, are "no grain," contain real meat as the first ingredient, or whatever:
Racemized Amino Acids
Isomerized Fatty Acids
Cis-Isomerized Vitamin A
Desulfurized Amino Acids
Alpha & Beta Epoxides
Dienic & Trienic Fatty Acids
Heat Destruction products of vitamins A, B1, B3 and C
Succinylation & Acetyaltion of: Lysine, Cysteine, Threonine, Tyrosine, Histidine
Altered Physiochemical State
Polynuclear Aromatic Hydrocarbons
Maillard reaction products
2 & 3-methyl-butanal
There is no mystery as to why people and animals are plagued by degenerative diseases such as cancer, adult-onset diabetes, dental deterioration, arthritis, autoimmunities, and so on. The above list is a good hint at the real answer.
Don’t be misled by pet food company myths intended to lead you to believe that by feeding their product exclusively your pet will achieve the best health possible. All of the dos and dont's claims simply distract from the heat processing toxins lurking within every package.
Companies are either deceiving you with myths, or worse, they do not even understand what heat processing does to food. Occasionally feeding such pet foods may be fine (if you wish to support such companies), but not as a mainstay. Your pet needs fresh natural foods just like you do. That in rotation with Wysong TNT™ (true non-thermally) processed raw cat and dog foods, healthy cat and dog supplements, and well designed canned and extruded (heat processed) pet foods, is the best and only rational way for a thinking person to feed their pet.