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Jesse
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"The Thinking Person's Pet Food"™ – Since 1979

Meat Quality

Question:
How in the world can you state that your products are safe since they are developed in a "USDA" facility????? As you are well aware, USDA standards when met do not necessarily mean that products are in fact good for human consumption, let alone food for our pets. This is interpreted by many of us who ARE informed that you are only adhering to USDA regs. and not to the actual QUALITY of meats used; i.e. can you honestly state that your meats and meat products are totally free from hormones and antibiotics? That is also to question the type of feed given to your meat subjects? Is the feed enhanced? If the feed is enhanced, then the USDA theory can be swiftly knocked to the side. Just another ploy and simply BS. If you cannot honestly state that your meats are truly wholesome and the animals and feed are totally hormone and antibiotic free, then your claim to "USDA" standards is quite a farce, and preys only upon the unknowing, uninformed consumers, and as any business entity without a conscience you are deceiving the public for your own gratification. (By the way, there IS proof that USDA -- although when properly inspected -- only cares about the cleanliness and hygiene, not the total quality of product as aforementioned.)

Want to do a better business and justice to the public? Then do your homework! Spend more effort and monies and the rest of us will spend more money on TRULY HEALTHY PRODUCTS for ourselves and our pets.

I don't expect to get a personal response from this email. I just had to let you know that what you are doing is NOT THE BEST YOU CAN DO!

Answer:
We agree that regulations fall short (see: http://truthaboutpetfoods.net/chapter03.php). We only allude to this because the public wants some indication of standards and quality.

If you will read our literature you will see that what we advocate is not arbitrary regulatory standards, but individual discernment and thought--such as you have expressed. See Truth About Pet Foods book, Optimal Health Program, Controversies.

To the degree we are able, we are converting to organic and free range meat sources processed with unique nutrient-preserving TNT (true non-thermal processing)--see our new Optimal Performance, Archetype, Dream Treats, and Uncanny foods.

But we realize and consumers must also, that perfection such as you outline will never be possible. The safeguard is built into the Optimal Health Program™.