• FRESH, WHOLE, ORGANIC: Fresh, whole, human-grade ingredients, organic, and non-GMO as available - not just pre-rendered by-products and grain fractions.
• FRESH: Fresh meats, whole ingredients as starting materials - not just inexpensive, preprocessed food fractions that are nutrient depleted and aged.
• GENETICALLY MATCHED: Designed to mimic archetypal carnivore diets - not just grain diluted foods with meat flavorings.
• NATURAL FORM: An emphasis on naturally complexed nutrients - not just isolated synthetics or food fractions.
• SPECIAL INGREDIENTS: Whole grains and legumes specially bred to increase nutrient content and decrease anti-nutritional factors - not genetically modified, fractionated flours or meals, stripped of most of their nutritional value.
• FATTY ACID BALANCE: High in essential fatty acids, including omega-3's for immune, skin, and coat health - not processed, improperly balanced, altered, potentially toxic or destroyed fatty acids.
  (More information on Nutritious Oils.)
• ENZYMES: As present in all natural foods - no heat-processed food devoid of inherent enzymes resulting in digestive and pancreatic distress.
• PROBIOTIC CULTURES: Living microorganism cultures to create intestinal balance and health, plus oligosaccharides to promote probiotic growth - not food devoid of living elements creating increased vulnerability to pathogens.
• VITAMINS AND MINERALS: In their most bioavailable forms, with pepper extract to increase absorption by as much as 250% - not singular, improperly balanced, poorly bioavailable synthetics.
• PHYTONUTRIENTS: An array of antioxidants, phytonutrients, immune stimulants, and metabolic enhancers from fresh plant sources - not disregard for the weight of scientific evidence proving their benefits.
• AGE NONSPECIFIC: Highly palatable, naturally balanced for pets at all life stages - not artificially manipulated to meet arbitrary age parameters.
• GENTLE: Easily tolerated by allergic companion animals - not fractionated ingredients, additives, and synthetics often resulting in adverse reactions.
• SYNERGISTIC: Designed to be freely rotated for variety and maximum nutrition - not touted as a mythical "100% complete" diet to be fed indefinitely. (See The Truth About Pet Foods).
• ADDITIVE-FREE: Freedom from non-nutritional ingredients - not additives merely to create color, texture, taste, smell, stool consistency, or shelf life.
• NATURAL PRESERVATION: Natural Wysong OxherpholTM antioxidant; Nutri-pakTM oxygen and light barrier packaging; fats and oils purged of oxygen by special processing - not synthetic preservatives and permeable packaging permitting nutrient degradations by oxygen and light.
  (See Oxherphol Technical Information, Healthy Packaging Literature, and Wysong Processing Methods.)
• NUTRITION-FIRST PROCESSING: Specialized processing to protect fragile nutrients - not production only to maximize production rate and profitability. (See Wysong Processing Methods.)
• OPTIMAL NUTRITION: Specifically designed to mimic archetypal diets and hence optimize health - not simply meet minimum regulatory standards to make a minimum "100% complete" claim. (Optimal Health Program.)
• VALUE: On a nutrition and health per pound basis, there is no better value than Wysong. The proof is simple - Wysong Works! (See Testimonials.)