Chart to Comparing Pet Foods Based Upon What Matters

Footnotes to chart
NR - means the company did not reply, did not reveal the information in literature, refused to reveal when personally contacted or provided vague or misleading information.

Partial/? - means the company only produces some of its products and has private label manufacturers produce the rest. Most would not reveal the percentage.

*Spokesman stated they were the manufacturer but other information revealed that at least their canned, freeze-dried and extruded foods were manufactured by an outside private label company.

"**This company is a large publically traded company. As such they usually have professionally skilled people employed but their efforts are usually toward such things as production efficiency, profitability, conventional reductionistic nutrition and product design to capture sales. We could not find information that they teach people the dangers of the 100% complete myth or how to be health independent. "

1. The question asked was what is the academic and technical expertise of the CEO, the person(s) who makes the final decision about how the foods are made and what goes into them.

1a - B.S. biology/chemistry; DVM, former practitioner and surgeon, Researcher, Educator, Food technologist, 7 books, over 200 health newsletters, over 300 health, nutrition and medical inventions; 1b - businessman; 1c - pet industry; 1d - network marketing; 1e - degrees in Ag Business & tax law, Executive Vice-President of Business and New Product Development has no professional food, science, or health background; 1f - animal advocate; 1g - former vet clinic manager; 1h - public accountant.

2. The question asked was whether the company advocates that their food be fed as an exclusive diet to pets or that it be fed continuously as part of any feeding program.

3. The question asked was whether the company attempted to prove nutritional merit or the 100% complete claim by subjecting caged animals to AAFCO feeding trials.

4. Company information was examined to see if they offered non-product oriented educational literature that teaches people the dangers of exclusive feeding of processed foods and instruction on how to feed pets without purchasing any commercially prepared foods at all.

5. The question was how long has the company been producing innovative products focused on health and educating consumers on how to make product independent health choices.

6. The question asked was whether the company owned the manufacturing facilities that produced the pet foods they promote.